Corporate social responsibility is now standard practice in the business sector. Companies that are committed to CSR enjoy an overall better reputation since it is a statement that they are ready to do what benefits a larger section of the world’s population. Every company should adopt a CSR strategy as a way of ensuring that it has a competitive edge over competitors. Businesses should have policies and procedures that integrate environmental protection, ethical practices, human rights, consumer concerns and social responsibilities in daily operations. For companies that aim to achieve a positive reputation while at the same time meeting their short-term and long-term goals, corporate social responsibilities can fast track the process of achievement.
JD.com is one of the largest e-commerce businesses in the world. This China-based company is the largest e-commerce business and currently ranked among the NASDAQ 100 and Fortune Global 500. It was founded in 2004 by Richard Liu. JD.com utilizes the latest cutting-edge technology to meet its goals. It has incorporated various corporate social responsibilities measures that will see the company give back to the community while at the same time maintaining global sustainability. JD.com recently released its CSR Report outlining its accomplishments since 2013. From the highlights of this report, it can be noticed that the company has embraced the importance of innovation and sustainability as a way of empowering the company’s operations.
The CSR report outlines accomplishments that JD.com has taken through the Green Stream Initiative and Recycling Program. This is a program that has helped this organization to reduce waste and emissions. It also encourages its customers to embrace sustainable consumption habits. JD.com has also created a platform that helps people to deal with waste products. They have utilized the technology infrastructure to create a system through which consumers can donate products to deserving recipients. This system has a tracking capability such that consumers can see the final destination of the products. According to Richard Liu, the founder and CEO of JD.com, the company is ready to take all measures possible to create an established network that allows its over 300 million active customers to participate in social responsibilities. The company has also indicated that it has initiated problems that are aimed at achieving the United Nations’ Sustainable Development Goals such as the provision of clean energy, responsible consumption, and poverty alleviation.